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  • Writer's pictureLast Bench Pharmacist

B Pharm Pharma Marketing Management Unit 2 PDF Notes


B-Pharmers, buckle up for the exciting world of drug marketing decisions in B Pharm Pharma Marketing Management Unit 2 PDF Notes! Imagine classifying medications, crafting strategic product lines and mixes, and understanding the unique lifecycle of pharmaceutical products. Analyze product portfolios, find the perfect positioning, and even explore the thrilling journey of launching new drugs. Dive into the art of branding, packaging, and labeling, ensuring medications stand out and communicate effectively. Remember, product management goes beyond science; it's about understanding market needs and delivering medications that make a difference. By the end of this unit, you'll be a product whiz, equipped to contribute to the development and marketing of life-saving medications!


B Pharm Pharma Marketing Management Notes
B Pharm Pharma Marketing Management Notes

B Pharm Pharma Marketing Management Unit 2 PDF Notes


Unit 2


Product decision: Classification, product line and product mix decisions, product life cycle, product portfolio analysis; product positioning; New product decisions; Product branding, packaging and labeling decisions, Product management in pharmaceutical industry



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