B Pharm Pharma Marketing Management Unit 3 PDF Notes
B-Pharmers, get ready to master the art of drug promotion in B Pharm Pharma Marketing Management Unit 3 PDF Notes! Buckle up as we explore diverse methods to inform and influence healthcare professionals and patients. Understand what factors shape the ideal promotional mix and how to budget effectively. Dive into the world of personal selling, crafting impactful interactions with doctors and pharmacists. Imagine crafting compelling advertising, direct mail, and even journal content to reach your target audience. Consider the power of sampling, retailing, and medical exhibitions for targeted promotion. Don't forget the importance of building positive public perception through public relations and harnessing the potential of online marketing for over-the-counter products. By the end of this unit, you'll be a promotion pro, equipped to create effective strategies that get the right medications to the right people at the right time!
B Pharm Pharma Marketing Management Unit 3 PDF Notes
Unit 3
Promotion: Methods, determinants of promotional mix, promotional budget; An overview of personal selling, advertising, direct mail, journals, sampling, retailing, medical exhibition, public relations, online promotional techniques for OTC Products.