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  • Writer's pictureLast Bench Pharmacist

B Pharm Pharma Marketing Management Unit 4 PDF Notes


B-Pharmers, dive into the intricate world of drug distribution in B Pharm Pharma Marketing Management Unit 4 PDF Notes! Imagine designing efficient channels to get life-saving medications to those who need them. Buckle up as we explore different channel members like wholesalers and pharmacies, understanding their roles and selecting the best fit for your product. Learn to navigate channel conflicts and ensure smooth medication flow. But it's not just about routes; delve into the strategic importance of physical distribution management, optimizing processes for timely and cost-effective delivery. Feeling inspired? We'll then shift gears to the dynamic role of Professional Sales Representatives (PSRs). Explore their diverse duties, from detailed product information sharing to building strong relationships with healthcare professionals. Discover the art of selecting, training, and motivating PSRs, ensuring they effectively represent your brand. By the end of this unit, you'll be a distribution and sales whiz, equipped to contribute to a seamless and impactful journey for life-saving medications!


B Pharm Pharma Marketing Management Notes
B Pharm Pharma Marketing Management Notes


B Pharm Pharma Marketing Management Unit 4 PDF Notes


Unit 4


Pharmaceutical marketing channels: Designing channel, channel members, selecting the appropriate channel, conflict in channels, physical distribution management: Strategic importance, tasks in physical distribution management.


Professional sales representative (PSR): Duties of PSR, purpose of detailing, selection and training, supervising, norms for customer calls, motivating, evaluating, compensation and future prospects of the PSR.


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